Partnering with local media can get your message out to a wide range of potential volunteers. Craft a strong narrative around your volunteer program and pitch the story to local TV stations, radio stations, newspapers, magazines, bloggers, and influencers. You can also consider talking to local media organizations about buying 7 ways to recruit more volunteers for your nonprofit ad space; many will be willing to offer discounted rates to local nonprofits. Done well, it leads to a vibrant, skilled, and mission-aligned community of supporters who stick around long-term. By focusing on the above strategies and using the right tools, you can foster a volunteer base that not only meets your organization’s current needs but also helps grow its future impact.

Assess your organization’s image

Treat everyone with the same respect and make sure no effort goes unnoticed – as much as you can afford to.

Using motivating and encouraging language in job descriptions can inspire applicants and enhance their willingness to contribute to your organization’s work. Remember to prioritize retention in your efforts, as a dedicated volunteer base will help you further your mission and bring about meaningful change in the communities you serve. Once you receive a response, apply the feedback to your existing program! Your willingness to adapt will show how much you value volunteer support and might even help re-engage lapsed volunteers. If the business agrees to volunteer at your organization, develop a program that suits both of your needs, adjusting volunteer hours and goals as you both see fit.

• How did you get everyone to volunteer and then continue volunteering?
• They also serve as your organization’s future leaders, gaining skills that empower them to support your organization at a higher level over time.
• Volunteers are essential to your organization, providing the skills, time, and energy needed to further your mission and goals.
• Surveys can uncover what motivates people to return, whether that’s recognition, skill-building, or simply feeling connected to the mission.
• These rewards can be given for milestones such as completing a certain number of volunteer hours or achieving a specific goal.

Top 11 Ways to Recruit Volunteers

These descriptions should outline the primary responsibilities, required skills, time commitment, and any additional qualifications needed. Ongoing engagement with volunteers helps them feel valued and supported, which can lead to increased volunteer retention. When volunteers feel that their contributions are appreciated and they are having real impact, they are more likely to remain committed to the organisation. It’s important to ask open-ended questions that allow the referee to provide detailed information about the volunteer. For example, asking about the volunteer’s strengths, weaknesses, and areas of improvement can provide valuable insights into their work habits and potential fit for the role. Also ask about the volunteer’s attitude and work ethic, as these are key indicators of how they are likely to perform in the role.

Here are the most common promotion channels nonprofits use to recruit new volunteers:

Using CRM or another type of database can be an effective method for recruiting volunteers. CRMs can provide organisations with valuable insights into the demographics and interests of their volunteer base, which can help identify new recruitment opportunities. Another way that corporate partnerships can help organisations recruit volunteers is by leveraging the company’s communication channels. Many businesses have a large employee base and a wide network of contacts which can be used to promote volunteer opportunities to a broad audience. By working with the company to create a communications plan, nonprofits can use the company’s networks to reach potential volunteers and raise awareness about their opportunities.

Use Volunteer Management Software

Provide a positive and supportive volunteer experience, with clear expectations, training, and recognition. For example, a tech company may partner with a local school to provide volunteers who can help with a coding program for students. By providing opportunities that match the skills and interests of the company’s employees, organisations can make volunteering more appealing and accessible to a wider range of individuals. Utilize the power of social media as a dynamic tool to engage with your supporters. Through social platforms, potential volunteers can gain a deeper insight into your organization, offering a glimpse behind the scenes of your impactful work. Announce volunteer openings, showcase dedicated volunteers, and consider running targeted ads.

Corporate Partners and Employee Volunteer Programs

The job description should clearly outline the expectations of the volunteer’s responsibilities and duties. This helps to ensure the volunteer is fully aware of what is expected of them and understands the scope of the role before committing to it. While finding volunteers the old fashioned way through referrals and local contacts still works best, the use of online volunteer matching sites has taken off. Understand and use these reasons as motivations when recruiting volunteers.

In addition to posting volunteer opportunities, organisations can use social media to share general updates about the organisation and its activities. Sharing this information can help create a sense of engagement and connection with their community and attract more potential volunteers. A corporate volunteering partnership can provide a sense of legitimacy and support for a nonprofit, which in turn can help attract volunteers who are looking for opportunities with reputable organisations. By forming partnerships with businesses, nonprofits can tap into the resources and networks of the company to recruit individuals who may not have otherwise been exposed to volunteer opportunities. One of the most effective ways to recruit new volunteers is by leveraging the power of word-of-mouth. By encouraging them to refer their friends, family, colleagues, and other acquaintances to your organisation, you can tap into their networks and reach a wider audience of potential volunteers.

Recruitment Methods

The goal of your marketing efforts should be to create excitement and engagement around the volunteer program, and to motivate people to get involved and make a difference. Empower your team, increase your knowledge of the volunteering sector, and build a more impactful volunteer program with this white paper. Create an eye-catching flyer to post in coffee shops, community centers, libraries, and local businesses. Include your organization’s name, logo, and one to two sentences about what the volunteer opportunity will entail. You can also incorporate an eye-catching photo of volunteers having fun, along with your contact information or a QR code leading to your registration form.

Another way to reward and recognise volunteers is through non-tangible rewards such as public recognition or opportunities for leadership roles. This can include publicising volunteer accomplishments or providing opportunities for leadership development programs. These types of rewards can help to create a positive and supportive environment and show volunteers that their contributions are valued. One way of engaging volunteers is to provide regular opportunities for feedback and communication.

• The real value comes from turning that feedback into practical volunteer retention insights that strengthen your volunteer program.
• When your volunteers feel seen and valued by your organization, you’ll have an easier time recruiting new volunteers (and retaining them).
• In fact, there are plenty of organizations that don’t employ any paid staff at all, which means they’re run entirely by volunteers!
• More volunteers provide more support to an organisation’s programs and services.

By creating a dedicated page or group, organisations can build a community of people who are interested in volunteering, making it easier to reach out to them with new opportunities. Corporate partnerships can also provide organisations with access to resources and funding that can be used to support volunteer recruitment efforts. For example, a company may provide financial support for volunteer programs, or offer in-kind donations such as office space or equipment. These resources can be used to create more volunteer opportunities, provide training for volunteers, or develop marketing materials to promote the organisation’s volunteer programs. A volunteer position description helps potential volunteers understand their roles, tasks, and the impact of their work. A well-written role description enables prospective volunteers to imagine themselves in the role.